This Week in Social Media | We Joined Clubhouse, A “Big Apple” Update, and Twitter Subscriptions
Social Media is always changing, it’s a moving target that is nearly impossible to keep on top of, and that’s why we are publishing a semi-weekly entry in our blog that aggregates social media news, insights and updates from across the world wide web. We will narrow it to the hits we think are most relevant, will highlight key points and add some perspective to help you understand “so what?”
Week of March 15, 2021
Yes, Clubhouse is Earning its Place in the Social Mix
Are you still ignoring all of the invites to Clubhouse? Or maybe you heard of the new social app After Elon Musk’s recent appearance on the platform and the press caught word. But just what exactly is Clubhouse? It’s an “audio only” app, think of it as a “virtual happy hour”, a place for discussion, and depending on how long you’ve been at the happy hour, you’re gonna have more interaction. Organized by thematic conversations, you use the app by joining conversation rooms that might interest you. It’s light touch, and does have a place in the mix of social channels. If utilized right, it actually doesn’t compete with the traditional Twitters, Facebooks, and Instagrams for content creation, it actually could be additive to what you are doing in those channels. With high levels of engaged users already on Clubhouse, this platform has the potential to be a fantastic medium for reaching your target audience in a new way, building trust for your brand through educational and informative sessions, and networking with people interested in your company or field. Sign up now, check it out.
Does the Apple’s iOS 14 Update mean Targeting gets Harder, and Users get Less Relevant Ads?
To put this in a simple terms, retargeting users on Facebook, Twitter, and Instagram through paid advertising is going to be a lot more difficult once this update takes place.The Apple IOS 14 update that is right around the corner will now require developers and app publishers to ask for a users’ permission to track their in-app data. After this update, when entering an app that tracks data, a notification will pop up on the user's iPhone screens asking them if they would like to opt out of data tracking. We’d imagine folks will opt out, I mean, we would….but what people do not know is that they will still be receiving advertisements, they will just be less relevant to them. So if you ask us, from a social user standpoint it is best to just accept the data tracking so that the ads you see are at least relevant to you, and you aren’t getting blasted with random ads you could care less about overwhelming your feed.
Would People Pay to Read Your Tweets? Twitter Creates Content Subscriptions for Users.
Is there anyone that has something interesting enough to say that you’d pay to see their tweets? Twitter is considering rolling out “Super Followers”, which would feature accounts that require a subscription to view their content. Think of it like the app Cameo but with more content than just video, and you likely will not have to apply as a “Talent” to make an account (which means there will likely be a saturation of average-social-media-Joes trying to get paid for their subpar content when the feature debuts). So what will Super Followers get when they subscribe to an account? The short answer is private access to the content that the “Super Poster” creates. This could include tweets, Fleets, and access to exclusive Twitter Spaces events (copycat Clubhouse rooms). This addition could help the true influencers stand out from those who just have a large following; if an influencer is actually able to cultivate an audience of paid subscribers, then they have real influence. Definitely an opportunity for folks who want to uplevel their Twitter presence or capitalize on their presence.