HIGH IMPACT STRATEGIES
Embrace the power of our expertise in content marketing strategy across diverse industries, and let us unleash your brand's potential. With a fresh perspective and innovative strategies drawn from within and outside the creative and marketing realm, we're your dynamic partner in navigating this exciting space. From data-driven strategy to engaging content creation to inform your campaigns, we'll help your brand stand out, connect on a human level, and thrive in the fast-growing, dynamic landscape.
There is a story behind every brand, and content is only as good as it’s strategy.
Our Marketing Services
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Starting with your core business goals we will develop an understanding of who you are and where you want to go and develop a strategic playbook for how to achieve those goals with marketing
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We will work as an extension of your in house team to manage and operate your day to day marketing programs to ensure successful execution of strategy.
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We will develop a strategic plan for how to leverage these valuable partners, write contracts, manage communication and help with product fullfilment.
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Working from our tailor made strategies we will develop content for your entire digital ecosystem that is informed and appropriate for all of your channels. From blogs, photo and video to live streams, we can support your every need.
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Your loyal existing customer is your most valuable customer and email is your most effective tool for engaging them. We can help optimize your marketing automations, flows and content emails.
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We will develop reports and insights that inform action to support all of the work that we engage with you on.
How We Do It Differently
We are strategists and content creators, everything we do has a purpose. We will help you build your digital ecosystem & a playbook that is informed by your business goals, our expertise in your industry & digital marketing.
Combining long-form and short-form content strategies in your social media approach ensures a balanced and effective engagement with your audience. Long-form content helps establish your brand's credibility and expertise, while short-form content captures attention, sparks interaction, and keeps your audience engaged in a fast-paced digital landscape.
AUDIT & STRATEGY
Option One
Have a team to help with execution but need someone to come in and audit what you are doing and develop a strategy rooted in “what works” and proven tactics and not just kind of “what feels right”.
Brand Intake + Analysis
Evaluate Existing Work, Assumptions, Systems + Framework
Business, Marketing + Goals Review
Prospective Customer/ Audience Review
Landscape Analysis
Audit of Your Current Strategy & Day to Day Workflow & Tactic
Development of a Master Marketing Calendar
Channel by Channel Strategy & Tactical Plans
Content Package Definition & Workflow to Support Calendar
BONUS Mini Photoshoot
MARKETING MANAGEMENT
Option Two
Do you already have a playbook to guide your marketing strategy and just need capable hands to execute it? Whether short term or an ongoing we are here for you to prepare your content, get it to channel and help with reporting & analytics.
Project Management & Marketing Leadership
Marketing Tools & Process Management
Weekly conference call touch bases
Content Planning & Calendar Management
Copywriting & Preparing Creative Assets
Publishing & Posting
Community Management & Customer Service
Influencer & Ambassador Management
Reporting & Analytics
Long Form Content
Long-form content is the foundation of building deeper connections with your audience and building life long relationships. This content includes detailed blog posts, in-depth articles, or extended video content, and offers a deep dive into a topic. It allows brands to establish authority, demonstrate expertise, and provide comprehensive insights. Such content is particularly effective for educating the audience, addressing complex subjects, and building a loyal following. Long-form content can foster deeper engagement and build trust with the audience, as it demonstrates a commitment to delivering value beyond the surface. It's also more likely to be shared and linked, contributing to improved SEO and brand visibility.
Short Form Content
Short-form content, including bite-sized videos, catchy captions, and quick posts, is designed to capture attention in an instant. It's perfect for today's fast-paced, scroll-happy social media environment. Short-form content is great for delivering quick updates, sharing bite-sized information, and leveraging trends in real-time. Its inherent shareability makes it a potent tool for spreading brand awareness and virality. In addition, short-form content encourages immediate actions, such as likes, shares, comments, and link clicks. It suits on-the-go audiences and mobile users who prefer quick, easily digestible content.
