Design Brief — We Are Unicorns

Internal Design Brief

Please fill out to the best of your ability.

Company Name

Email

Final Due Date

MM

DD

YYYY

Project Sponsor

Designer

Desired Timeline

Kick-Off Meeting

MM

DD

YYYY

First Draft Internal Review

MM

DD

YYYY

First Draft to Client

MM

DD

YYYY

Second Internal Review

MM

DD

YYYY

Second Draft to Client

MM

DD

YYYY

Final Internal Review

MM

DD

YYYY

Final Due Date

MM

DD

YYYY

Project Description

Creative Direction

Overall Design Idea

Inspiration

Colors & Tone Direction

Copy

Primary Text (Main Title)

Secondary Text (Body Copy)

Tertiary Text

Call to Action

Project Assets

Project Assets

Logo

Font

Imagery

Tagline/Hashtag

Attached Reference Documents